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Carrollton, GA 30116
United States of America

"We are the heart of hometowns. We are HOMEGROWN." We are proud to be Homegrown Southern. Join us in carrying on the traditions, culture & community of our hometowns!

Who We Are

Look here to get to know a little bit more about the heart behind Homegrown Southern Apparel

We are the heart of hometowns.
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The heart behind homegrown

The privilege of growing up below the Mason-Dixon line has provided an appreciation for all things Southern. Homegrown Southern Apparel all began one summer when your average girl-next-door took her daily doodles of water towers & decided to develop a brand highlighting all the things she loves - her affinity for Southern culture, a comfy tee, and, most especially, her hometown.

Homegrown Southern Apparel is focused on embracing what makes each hometown unique, but also what makes them the same - as you know, the "heart of hometowns" is the people, the charming local places we all love, the traditions, and everything in between. Take a moment and think about your hometown - the little hole-in-a-wall places and Mom & Pop stores that everyone knows, and all of the unique things & people that make up the heart of your hometown. Those places, people & memories that tug at your heart are our reasons for starting Homegrown Southern Apparel. I am captivated by the stories each of these hometowns has to tell & that is the spark that inspired Homegrown Southern Apparel. Each & every one of us makes up the heart of our hometowns. There is a certain pride that comes from being born & raised in the South. We hope to capture and promote this in all of our products. We are proud to be Homegrown Southern. Join us in carrying on the traditions, culture & community of our hometowns! 


homegrown in carrollton, ga

Contact Us

Phone: 770.238.2227  -- leave a voicemail for business inquiries!

Phone Hours: Monday – Friday 9am – 7pm

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Where To Find Homegrown Southern Apparel


  • Southern Roots Outfitter (NEW!)
    • Monroe, GA Location: 
      • 117 North Broad St.
        Monroe, GA 30655
    • Covington, GA Location:
      • 1116 Monticello Street
        Covington, GA 30014
  • Sweet Pea's Boutique
    • 941 Maple St, Westover Square Carrollton, GA 30116
  • The Barnes Store
    • 1322 Bankhead Highway Carrollton, GA 30116
  • Freckled Berry's 
    • 106 Sue Avenue, Bowdon, GA 30108
  • The Vinyl Frontier (select items)
    • 14 Alabama Street, Carrollton, GA 30117


  • Cogswell Trading Co. (NEW!)
    • 114 Cogswell Avenue, Pell City, AL